Amy Delgado

Amy Delgado is a behavioural research leader at Procter & Gamble with nearly two decades of experience in consumer insights, analytics and product development. She leads the company’s behavioural research capabilities, focusing on understanding real-life consumer behaviour through observation-based methods. Delgado also oversees research involving people with disabilities, working to ensure their perspectives inform product development and innovation efforts. Her work is informed by both professional expertise and lived experience, including her involvement in disability-focused employee resource groups and community advocacy.